Formats
FORMATS
FORMATS
The Signal
≤ 2 minutes
One clinical message that earns attention at first contact, built for digital campaigns, congress activations, and patient awareness programs.
The Signal
≤ 2 minutes
One clinical message that earns attention at first contact, built for digital campaigns, congress activations, and patient awareness programs.
The Story
≤ 4 minutes
A clinical narrative that moves an HCP from awareness to understanding, built for medical education, publication launches, and patient community channels.
The Explanation
6 ≤ 8 minutes
A complete evidence based argument for the HCP who is engaged and needs depth to act, across specialist education, peer networks, and advocacy platforms.
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The Full Picture
≥ 8 minutes
The definitive clinical reference for the audience that carries influence in the treatment decision, from MDT meetings to reimbursement committees and patient organisations.
The Explanation
6 ≤ 8 minutes
A complete evidence based argument for the HCP who is engaged and needs depth to act, across specialist education, peer networks, and advocacy platforms.
The Story
≤ 4 minutes
A clinical narrative that moves an HCP from awareness to understanding, built for medical education, publication launches, and patient community channels.
The Full Picture
≥ 8 minutes
The definitive clinical reference for the audience that carries influence in the treatment decision, from MDT meetings to reimbursement committees and patient organisations.
These formats and durations are just a guide to create your story
These formats and durations are just a guide to create your story
These formats and
durations are just
a guide to create
your story
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